Theater News

Waitress Kicks Off Summer Sweets Promotion With Amy's Bread, Schmackary's, and More

Shoshana Bean and Erich Bergen currently star in the Sara Bareilles musical on Broadway.

Shoshana Bean and Erich Bergen currently star in Waitress on Broadway.
Shoshana Bean and Erich Bergen currently star in Waitress on Broadway.
(© David Gordon)

Waitress kicks off their Summer Sweets promotion today, June 25, partnering with six bakeries throughout New York City, all of which feature a unique Waitress dessert. The promotion runs through August 12. This year's partners are Amy's Bread, Baked by Melissa, Billy's Bakery, Little Pie Company, Milk & Cream Cereal Bar, and Schmackary's.

Customers can download a Summer Sweets Passport here, then take it to participating location, make a purchase, and get their passport validated. Customers who visit all six bakeries will be entered to win a pair of tickets to Waitress. For more information, click here.

Based upon the 2007 motion picture written by Adrienne Shelly, Waitress tells the story of Jenna, a waitress and expert pie-maker who dreams of a way out of her small town and rocky marriage. Pouring her heart into her pies, she crafts desserts that mirror her topsy-turvy life such as ""The Key (Lime) to Happiness Pie" and "Betrayed By My Eggs Pie." When a baking contest in a nearby county — and a satisfying run-in with someone new — show Jenna a chance at a fresh start, she must find the courage to seize it. Change is on the menu, as long as Jenna can write her own perfectly personal recipe for happiness.

Waitress features a score by Sara Bareilles, a book by Jessie Nelson, and direction by Diane Paulus. The Broadway cast currently stars Shoshana Bean as Jenna, Charity Angél Dawson as Becky, Caitlin Houlahan as Dawn, Erich Bergen as Dr. Pomatter, Ben Thompson as Earl, Larry Marshall as Joe, Benny Elledge as Cal, and Noah Galvin as Ogie. As previously announced, Todrick Hall will soon take over as Ogie, starring alongside Colleen Ballinger as Dawn.

Waitress opened April 24, 2016 at Broadway's Brooks Atkinson Theatre.

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Closed: January 5, 2020