A Season of Savings Returns With More Discounts
We're deep in the dog days of summer, but there's one reason to celebrate the season: the "A Season of Savings" promotion, sponsored by Empire State Development and the League of American Theatres and Producers, offering all kinds of deep discounting on a raft of Broadway shows. Readers of the Daily News, New York Times, and other area newspapers will soon find a special Playbill insert announcing the promotion and its discounts.
Twenty productions are participating this time around, from Rent to the Roundabout's just-opened The Boys From Syracuse. The original promotion, begun in January, was designed to help a Broadway community staggered by the attack on New York to recover its equilibrium. It worked well enough that the League and ESD felt it was worth holding a second Season, amidst a shaky cultural economy in which advance ticket sales are unusually low.