Everything’s Coming Up Profits: The Golden Age of Industrial Musicals

Show tunes about selling tires, tractors, and typewriters? Yes, and a thousand other products! Steve Young and Sport Murphy, authors of Everything’s Coming Up Profits: The Golden Age of Industrial Musicals, introduce you to the lost world of corporate musical theatre seen only at conventions and sales meetings, through song clips, souvenir album covers, and even film. You’ll leave the theater singing about marketing strategies and soaring profits!