Broadway Marketing Agency Serino/Coyne Announces Move and Staffing Changes

Live-entertainment marketing agency Serino/Coyne announced today that it has added new members to its leadership team. In addition, the agency announced plans to relocate to a new space on Madison Avenue on November 23.

The newly expanded leadership team will have positions focusing on data analysis and insights, research and CRM, creative and content development, digital services, community building and media services, as well as business and talent engagement. The following promotions are effective immediately: Matt Upshaw, formerly a group director, was promoted to vice president of account management and insights; Kim Hewski, who previously served as a group director, was promoted to vice president, research and customer relationship management; Vinny Sainato, formerly executive creative director, was promoted to vice president, creative development; Tom Callahan, formerly executive creative director, was promoted to vice president, creative strategy; Jim Glaub, director of content and community, was promoted to vice president of content and community; Scott Yambor, formerly senior director, media services, was promoted to vice president of media services; Leslie Barrett, director of integrated marketing, was promoted to vice president of business engagement; and Beth Schefflan, who previously served as vice president, human resources, is now vice president of talent engagement. In addition, Michele Groner, a live-entertainment marketing veteran, has joined the agency in the new role of vice president of strategy and planning.

These individuals join Serino/Coyne’s current leadership team, which includes CEO Angelo Desimini, president Greg Corradetti, CFO Catherine Reid, and chairman Nancy Coyne.

Based in New York, Serino/Coyne is a part of the DAS Group of Companies. They handle the marketing campaigns for hits such as Wicked, Disney’s Aladdin and The Lion King, The Phantom of the Opera, Jersey Boys, and An American in Paris.