The Phantom of the Opera, The Council of Fashion Designers of America, and Bank of America have partnered to commemorate Broadway's longest-running musical with a unique project in support of Broadway Cares/Equity Fights AIDS.
Thirty designers were tasked to transform the look of the iconic Phantom mask to celebrate the musical's 30th Anniversary in New York City on January 26, 2018. The #PhantomFashion30 designs will be revealed during an invite-only event sponsored by Bank
of America on October 30. Beginning Wednesday, October 31, the 30 masks will then go on display at the Museum of the City of New York for 30 days.
Participating #PhantomFashion30 designers and brands are Badgley Mischka, Chloe Gosselin, Christian Roth, Dennis Basso, Edie Parker, Eugenia Kim, Gigi Burris, Ilesteva, Isabel and Ruben Toledo, Judith Leiber, Kendra Scott, Kenneth Cole, Lizzie Fortunato, Marchesa, Naeem Khan, Nick Graham, Nicole Miller, Pamella Roland, Paul Marlow, Rebecca Minkoff, Sachin & Babi, Sally LaPointe, Stephen Dweck, Swarovski, Tadashi Shoji, Tanya Taylor, Title of Work, Vivienne Tam, Wolk Morais, and Zang Toi. The mask was originally designed by Maria Björnson and realized by milliner Rodney Gordon.
The one-of-a-kind creations will be up for bids during a special online auction from October 30 to November 30. Proceeds from the auction will benefit Broadway Cares/Equity Fights AIDS.
Based on the classic novel Le Fantôme de L'Opéra by Gaston Leroux, The Phantom of the Opera tells the story of a masked figure who lurks beneath the catacombs of the Paris Opera House, exercising a reign of terror over all who inhabit it. He falls madly in love with an innocent young soprano, Christine, and devotes himself to creating a new star by nurturing her extraordinary talents and by employing all of the devious methods at his command. The musical opened January 26, 1988.