Broadway Contributed $11.2 Billion to NYC Economy During 2010-2011 Season
The Broadway League has released the 2010-2011 Broadway’s Economic Contribution to New York City report, which measures the full economic impact of spending by Broadway as an industry.
According to the report, Broadway contributed $11.2 billion to the economy of New York City during the 2010-2011 season.This amount was comprised of direct spending in three areas: spending by producers to mount and run shows; spending by theatre owners to maintain and renovate venues; and ancillary purchases by “Broadway Tourists” (defined as non NYC residents who said that Broadway was a very important reason in their coming to New York City).
The $11.2 billion figure represents a 9% increase from the 2008 – 2009 season.
