SU26: The Wine Business

The Wine Business

Through a combination of readings, student projects, and tastings, students will develop an in-depth understanding of the wine industry. Topics include the current state of the wine industry, sales and marketing strategies, costs and logistics, tasting wines to assess style, quality, and commercial potential, as well as sourcing and selecting wines for shops and restaurants. In addition to the core instructor, students will gain insights from guest speakers from import, distribution, retail, and restaurant sectors who will share real-life experiences and models.

Class meets Tuesday and Thursdays from 6:00 PM to 9:30 pm, May 21 – June 25, 2026 at 808 Commonwealth Ave, Room 124. Class will meet online some weeks. The course includes tastings.