The Prom Cast Partners With Kenneth Cole Pride Campaign
The Broadway company joins the popular brand in celebration of Pride month.
Kenneth Cole has launched its 2019 Pride initiative, making the stars of the Tony-nominated musical The Prom the face of this year's campaign. Take a look at photos of the Broadway cast members below.
"The entire Prom family is so honored that Kenneth Cole has selected our principal actors as the face of his Pride Campaign," said The Prom's Tony-winning director and choreographer Casey Nicholaw. "The way audiences are responding to The Prom is incredibly powerful and it's so moving to be part of a musical that can make a difference and can be entertaining at the same time. We are so proud to bring the message of acceptance and heart at the center of The Prom out into the world and thankful to Kenneth Cole for helping us spread it far and wide."
Directed by Casey Nicholaw, The Prom is described as follows: "Emma becomes an instant outcast, and a national headline, when her high school cancels the prom rather than let her attend with her girlfriend. Sensing a chance to correct an injustice, and maybe get some good publicity along the way, a group of fading celebrities takes up the cause, and invades Emma's small Indiana town. But their bumbling attempts at social activism make the situation far worse than they, or Emma, could have ever imagined."
The production features music by Matthew Sklar, a book by Chad Beguelin and Bob Martin, and lyrics by Beguelin. Leading the cast are Tony Award nominee Brooks Ashmanskas, Tony winner Beth Leavel, Tony nominee Christopher Sieber, Caitlin Kinnunen, Isabelle McCalla, Michael Potts, Angie Schworer, Courtenay Collins, and Josh Lamon.
The Prom recently earned seven Tony Award nominations, including Best Best Musical, Best Direction of a Musical (Casey Nicholaw), Best Book of a Musical (Bob Martin and Chad Beguelin), Best Original Score (Matthew Sklar and Chad Beguelin), Best Performance by an Actor in a Leading Role in a Musical (Brooks Ashmanskas), and two for Best Performance by an Actress in a Leading Role in a Musical (Caitlin Kinnunen and Beth Leavel).
"As a brand, we've been supporting equal rights for the LGBTQ community for over 25 years," says Kenneth Cole. "For our latest initiative in recognition of the 50th anniversary of Stonewall and WorldPride, we are proud to partner with both The United Nations Foundation in support of UN Free & Equal and the cast of Broadway's Tony-nominated musical, The Prom, for their shared values and the importance of inclusion and acceptance that the show brings to life."