The Museum of Broadway to Open in 2020 in Times Square
The pop-up museum will offer fans a retrospective of Broadway history.
It was announced today that the Museum of Broadway will launch in New York City's Times Square in 2020.
The pop-up museum will focus on three main components: the expansion and evolution of the theater district from lower Manhattan to Times Square; the making of a Broadway show, spotlighting the multitude of behind-the-scenes roles that bring Broadway plays and musicals to life every night; and the "game-changers" — the landmark musicals through the decades that continually challenged and redefined the very idea of what a Broadway show could be.
The Museum will be presented by three time Tony-nominated producer Julie Boardman of Untitled Theatricals, and Boardman Productions and president of Rubik Marketing Diane Nicoletti.
Boardman offered the following statement: "We look forward to crafting an interactive exhibition for people of all ages to engage with Broadway's history, get an inside look at how a show is created, and celebrate the community of artists whose work has transformed Broadway and shaped its legacy over the last 100 years."