On Friday, May 11, The Broadway League announced the creation of Viva Broadway, a new program aimed at bridging the world of Broadway with Latino audiences around the country. To celebrate the launch of the audience development program, a cocktail reception was held at The New York Times Building.
Guests included League of American Theaters and Producers executive director Charlotte St. Martin, American Theater Wing executive director Heather Hitchens, Michael Balderrama, Michael Cerveris, Felix Cisneros, Rebecca Faulkenberry, Craig Henningsen, John Jellison, Constantine Maroulis, Lin-Manuel Miranda, Luis Miranda, Angel Reed, Justin Matthew Sargent, Jamie-Lynn Sigler, and Sergio Trujillo.
The Viva Broadway Advisory Board includes Jack Rico, Luis Alvarez, Lucie Arnaz, Rosie Berrido, Carolina Casares, Raul Esparza, C. Raul Espinosa, Gabriela Garcia, Marcela Gomez, Maria Cristina Gonzalez Noguera, Linda Guerrero, Jackie Hernandez, Leon Ichaso, Mari Rodriguez Ichaso, John Leguizamo, Monique Manso, Bianca Marroquin, Noelia Rodriguez, Karen Olivo, Chita Rivera, Carlos Sanchez, Gustavo Santaolalla, Yul Vazquez, Carmen Wong Ulrich, Gabriela Zabalua, Marco Zunino, and party attendees Cisneros, Luis Miranda, Sigler, and Trujillo.
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