Super Bowl Promo Event Skittles Commercial: The Broadway Musical to Be Penned by Will Eno
The Mars Wrigley Confectionery will debut Skittles Commercial: The Broadway Musical at Town Hall on Super Bowl Sunday.
The 1pm, half-hour show on February 3 will serve as the musical's only performance. A promotional event in lieu of a traditional Super Bowl television commercial, the production will feature a 17-member cast including a celebrity to be named later, original songs, a live band, and a book by Pulitzer Prize finalist Will Eno (Thom Pain (based on nothing), in partnership with DDB World Wide.
Mars Wrigley Confectionery US, LLC will donate 100% of the purchase price, less third-party handling and convenience fees, to Broadway Cares/Equity Fights AIDS, along with a donation of up to $50,000 of its own.