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Super Bowl Promo Event Skittles Commercial: The Broadway Musical to Be Penned by Will Eno

The musical will open and close at Town Hall on February 3.

Will Eno will write Skittles Commercial: The Broadway Musical.
(© Allison Stock)

The Mars Wrigley Confectionery will debut Skittles Commercial: The Broadway Musical at Town Hall on Super Bowl Sunday.

The 1pm, half-hour show on February 3 will serve as the musical's only performance. A promotional event in lieu of a traditional Super Bowl television commercial, the production will feature a 17-member cast including a celebrity to be named later, original songs, a live band, and a book by Pulitzer Prize finalist Will Eno (Thom Pain (based on nothing), in partnership with DDB World Wide.

Mars Wrigley Confectionery US, LLC will donate 100% of the purchase price, less third-party handling and convenience fees, to Broadway Cares/Equity Fights AIDS, along with a donation of up to $50,000 of its own.

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