Among the participants was TheaterMania's CEO Gretchen Shugart, who participated in the panel "Managing the Message in the Age of Social Media," along with Damian Bazadona, President, Situation Interactive; and Trish Santini, External Relations Director, The Guthrie Theater.
The event featured a keynote by author Patricia Martin, and also included discussions and panels entitled "Understanding the Culture Consumer," with Josh Lesnick, President and CEO, Audience Rewards; Will Lester, Vice President, TRG Arts; Jim Royce, Director of Marketing and Communications and Sales, Center Theatre Group; and "Transitioning Patronage into Parnterships," with Ray Cullom, Managing Director, Long Wharf Theatre; Charles Flateman, Vice President of Marketing, The Shubert Organization; and Donna Walker-Kuhne, President, Walker International Communications Group.
Future efforts by the Forum will include data and tool-sharing, topical convenings, industry representation and advocacy, and assistance in professional development for marketers in all aspects of theatre.
For more information, visit innovatorsforum.nctf.org.
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