Rory O'Malley
(© Tristan Fuge)
Rory O'Malley
(© Tristan Fuge)
Jujamcyn Theaters President Jordan Roth announced the launch of Givenik Ambassadors, a new element of Givenik.com, in which cast members of hit shows will discuss the causes and charities they support in short video blogs.

The series will kick off with Reeve Carney, who stars as the title character in Spider-Man: Turn Off the Dark in support of Partnership for the Homeless; Joel Grey, who is co-starring in Anything Goes and co-directed The Normal Heart, in support of Friends In Deed; and Rory O'Malley, a 2011 Tony Award nominee for The Book Of Mormon, in support of Broadway Impact.

Through the program, fans will have the opportunity to pose questions to upcoming Ambassadors, who will answer a selection of questions in their video blogs.

For more information, click here.