July TRU Panel – Reinventing Off-Broadway for a New Audience: Site-Specific, Interactive and Immersive Theater

With the economics of off-Broadway making it increasingly difficult for productions to break even, producers are now searching for models that can infuse fresh life into theater beyond the branded Broadway fare. In an effort to attract new and younger audiences, there is a great deal of experimentation with hybrid theatrical experiences that blend in elements of club-going, livestreaming or even texting and other now-normal forms of inter-activity. This panel will explore the recent success of site-specific, interactive and immersive theater experiences.