In the competitive music industry, the opportunity to secure a "big break" can prove to be the turning point of a career. The Next Shining Stars Showcase provides this once-in-a-lifetime chance for one undiscovered R & B, Pop or Soul artist in the Chicagoland area. The winner receives $10,000 in cash and prizes, including recording studio time, a photo-shoot makeover and Electronic Press Kit (EPK) video and an all-expense paid trip to the national finals in Miami in November, where they will compete against other regional winners from California, Houston and Atlanta to land a starring role in the reality show 15 Minutes of Fame and a contract with a major record company, along with $50,000 in cash and prizes.