Contrary to the discouraging word on the street, off-Broadway's not dead yet. Not if you find new ways of doing things. Because of rising costs and modest ticket pricing, the traditional off-Broadway model of producing seems to be no longer financially feasible. Sure, suddenly a producer can take branded Broadway shows and extend their lives in smaller theaters, but what about new works? Some producers are facing down the odds and exploring new ways of doing things. This crucial TRU panel will look at cost-effective measures like split week rentals, low-cost marketing strategies and other money-saving tactics, as well creative partnerships and slow and steady development paths that can lead to success.