Big Pharma

A tour-de-force account of the rise of the anti-depressant industry and the resultant loss of a generation, Jennifer Berry’s Big Pharma explores what Berry calls “the great anti-depression” era of advertisements directed as a quick-fix for society’s most marketing-vulnerable population: women and children. A 75 minute rant at the atrocious and preposterous idea that Americans can be conned into demanding medications by their doctors, Big Pharma sheds light on the crass marketing techniques used to peddle pills to an unassuming public.