New York City
In Sunset Park, Brooklyn, a masked figure has been spotted: the Puerto Rican superhero El Coquí Espectacular. In reality, it is out-of-work comic book artist Alex, who has been secretly dressing up as his favorite creation. As Alex learns that fighting crime is harder than it looks, his older brother Joe wants Alex to join him at his advertising agency and help sell sugary soda to Latino consumers. Can El Coquí defeat his own self-doubt and be a hero for his neighborhood?