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EXCLUSIVE VIDEO: Behind the Scenes at This Year's New York Musical Festival Photo Shoot

Stars from ''The King and I'', ''Hamilton'', and ''Fiddler on the Roof'' take on iconic characters of Broadway in a new photo shoot.

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The New York Musical Festival has a trio of familiar faces in its brand-new ad campaign. Tony winner Ruthie Ann Miles (The King and I), Melanie Moore (Fiddler on the Roof), and Jasmine Cephas Jones (Hamilton) are re-creating iconic characters like Millie Dillmount and Peggy Sawyer to help promote the annual festival of brand new shows, which runs throughout Manhattan this summer. As they hailed a cab and shot photos, TheaterMania was invited to hear what they have to say about the importance of this Big Apple institution.

NYMF would like to thank the NYC Mayor's Office of Media and Entertainment.

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