The employment rate for Internet Technology professionals has never been so high, and with good reason. Today's world is literally accessible at the tweet of a button and more and more companies are using social networks, blogging communities, video hosting, and engaging online media to grow their business by collecting an infinite amount of statistical information with metric results. It's no different in theater and it is here to stay. Panel participants will include Ruben Brache, Producer (Little Women, Shout!) and Director of Social Media at studentrush.org; Shoshana Greenberg, Marketing Assistant at Primary Stages and formerly Roundabout Theatre Company; Kathryn Jones, New Media Producer, former Vice President of For Your Imagination; Angie Gannon, Social Media Manager at Situation Interactive. Moderated by Meredith Lucio, Producer, Rooms: a rock romance, The 39 Steps Off Broadway, Social Media Director for Theater Resources Unlimited.