According to Mr. Daisey, Steve Jobs is the rarest of creatures, a Willy Wonka-esque showman whose obsessions have fueled and shaped the entire landscape of technology. Apple stands alone as a peculiar, idiosyncratic company that embraces simplification, minimalism, convergence and industrial design. Simultaneously it is also renowned for stubbornness, blindness, willful ignorance and arrogance. The wedding of these traits into a unified aesthetic comes from the mind of one person whose profound effect on our way of life cannot be underestimated: Steve Jobs. From the graphical user interface to the iPod, from iPhones to buttonless mice, Apple's footprint on our world is almost immeasurable.