The show begins with childhood friends Adam Lipschitz and Chris O'Connell (played by co-creators Bryan Fogel and Sam Wolfson) at a Jewish singles mixer. The former is there to placate his mother, while the latter wants to marry into the tribe so that he'll "never have to make another decision." O'Connell's goyish charm goes far toward wooing prospective yentas but Lipschitz's heart is not really in the game, so they make a pact: Chris, who adopts the pseudonym Avi Rosenberg, will teach Adam how to cruise JDate.com for greater success, and Adam will teach his Irish Catholic pal how to be a believable Jew.
Forget about the 12 tribes of Israel; Jewtopia divides young Jewish singles into four categories fit for a Hebrew Spice Girls group -- clubby, arty, sporty, and orthodox. Some of these types are more sharply observed than others. Fogel and Wolfson deliver an unexpectedly current "Club Jew," a pop-cultural heir of the Beastie Boys, but their "Art Jew" is stuck somewhere in the Reagan era. The duo later sends up the new anti-assimilation wave of Jewish pride with a hilarious one-liner about Hasidic women: "Crown Heights is Pussy Central!" But has anyone ever met the supposedly ubiquitous "Sport Jew" who chugs brew from a hard hat?
Like the plot, the comedy is uneven -- but the laughs ultimately win out. At one point, Chris tries to bargain the rabbi down on pricey membership dues to the synagogue and inadvertently offends him with a string of comments about Jewish spending habits. The show then skewers bigotry within the tribe via a pointed appraisal of the derogatory Yiddish word for black people and the startled reaction from the Lipschitz family when their little boy walks into Passover dinner with his Mongolian girlfriend (Irina Pantaeva). The creators are more content to make circumcision jokes than to wrestle with the concerns of modern Jewry, which is fine by this critic. They leave no stereotype unturned, and at one point even bring out a Top 10 list to ensure that none falls through the cracks.