Zagat Seeks Opinions for Theater Guide
The Zagat company, well known for its surveys of New York City restaurants, has now begun a new venture: surveying New York theater.
Beginning today (February 11) and running through March 4, visitors to the survey section of the Zagat website, www.zagat.com/survey, may provide their opinions about shows currently playing on and off Broadway. Users' comments and ratings will be used to create a new weekly column in The Wall Street Journal as well as a stand-alone booklet similar to the Zagat restaurant guide. According to a Zagat spokesperson, the theater guide will be updated "more than once a year," but it hasn't yet been determined just how frequently it will be published.