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Broadway's Pulitzer Prize-Winning Sweat Announces New Social Media Campaign

Audiences are asked to use #WeAreSweat to post about what the play means to them.

Johanna Day, Michelle Wilson, Carlo Albán, and Alison Wright in a scene from Sweat.
(© Joan Marcus)

Broadway's Pulitzer Prize-winning play Sweat has announced the #WeAreSweat campaign, which will celebrate "the power and sense of community that Lynn Nottage's play inspires in audiences."

Sweat is asking people who have seen the play to join the campaign. Here are the production's instructions for how to participate:

1) Record yourself.
Record a video of yourself telling us what Sweat means to you. It can be as short as 30 seconds or as long as 2 minutes. When filming, keep those iPhones horizontal!

2) Say "WE ARE SWEAT."
At some point in the video, make sure to say the phrase "WE ARE SWEAT." You can even say it a few times if you want. Don't forget!

3) Send it in.
Upload your video at by Friday, May 19.

Sweat opened March 26 at Broadway's Studio 54 after an off-Broadway run at the Public Theater. The new play tells the story of a group of friends who have spent their lives sharing drinks, secrets, and laughs while working together on the line of a factory floor. But when layoffs and picket lines begin to chip away at their trust, the friends find themselves pitted against one another in the hard fight to stay afloat.

Kate Whoriskey directs the currently running production, which stars Carlo Albán (Oscar), James Colby (Stan), Khris Davis (Chris), Johanna Day (Tracey), John Earl Jelks (Brucie), Will Pullen (Jason), Lance Coadie Williams (Evan), Michelle Wilson (Cynthia), and Alison Wright (Jessie).

The creative team includes John Lee Beatty (scenic design), Jennifer Moeller (costume design), Peter Kaczorowski (lighting design), Rob Milburn and Michael Bodeen (original music and sound design), and Jeff Sugg (projection design).

For tickets and more information, click here.