What is the path to production for new authors? Established composer/writer teams? What are the various avenues for initial production? Why submit to evaluation programs? When should you? What level of production values help you at what stage of development? What stage of development warrants participation? What can you guestimate to budget? How do you raise money? Why participate in a Festival with potential competitors for the same audience? What do you have to know to be effective? What is "Branding"? What are producers looking for in the commercial market? How do you find your audience? How do you maximize the opportunities to get the best creative team?