Generation (bu)Y explains our slavery to marketing from the mouths of babes. Conceived and directed by Philip Suraci, written by Suraci and the cast, the play will be performed by an ensemble of 18 young actors (aged 11 to 13) plus three adult actors. It is meant to be played for an audience of adults and children over the age of ten. The intent of the production is to raise awareness of the effects marketing and advertising upon children. Generation (bu)Y examines strategies used by marketers such as the belittlement of parents and adults (parent/child alienation) and the exploitation of child needs of acceptance by peers.