Behind the Bullseye

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Fusing elements of theatre, film, journalism and installation art, Sponsored By Nobody examines American consumerism, distilled into one place, one time. The Target store at Atlantic Terminal Mall (Brooklyn) is used as a focal point around which to explore what lies beneath the collective shopping experiences of consumers across diverse ethnic and class backgrounds. This Target store has emerged as a defining location where residents from various neighborhoods converge to obtain their basic necessities. With the advent of gentrification across various neighborhoods bordering this location, the Target store at Atlantic Terminal Mall has become an intersection point for ethnic and class groups. This work originally premiered at the Ontological Theater as part of the 2009 Incubator summer season.