Behind the Bullseye is an original interdisciplinary theatre work; fusing elements of theatre, film, journalism and installation art to examine the shopping habits of Brooklyn residents.

The Target store at Atlantic Terminal Mall (Brooklyn) is used as a focal point around which to explore what lies beneath the collective shopping experiences of consumers across diverse ethnic and class backgrounds. This Target store has emerged as a defining location where residents from various neighborhoods converge to obtain their basic necessities. With the advent of gentrification across various neighborhoods bordering this location, the Target store itself has evolved into an engine of displacement for neighborhood stores.