Set in Odeopolis, Alabama, Eula Mae left the rodeo circuit and built her own business, Eula Mae's Beauty, Bait and Tackle--formerly Eula Mae's Bait and Tackle, but changed to accommodate the towns need for an "all-in-one shop." This is not to mention facilitating Rita Mae Raspberry's sixth consecutive fruitless campaign to become Miss Alabama. This year, she's aimin' to win. As Rita Mae says, "You have to want that crown Body and Soul." After all, Miss Alabama is not just another pageant. It won't happen, however, if the interview, swimsuit, and talent competitions have anything to say about it. Helping the facade are all the colorful characters that made the play an institution in Atlanta.