A world premiere production by Rogelio Martinez, FIZZ: The Totally Fictionalized Story of America's Most Successful Blunder is about Roberto Goizueta, a Cuban immigrant who headed the most quintessential of American companies - Coca Cola. As CEO during the 80s and 90s, Goizueta introduced the hugely successful Diet Coke, which helped make Coca Cola the most famous American trademark in the world. But he is better known for the introduction of New Coke, which was a massive failure. In this rollicking comedy, Goizueta fights his way back to the top and discovers that only by diving into the irrational can he fully understand America.
There are no performances scheduled for the following dates:
Tuesday, September 19
Sunday, September 24
Tuesday, September 26
User Reviews
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Catherine Zeta-Jones and Angela Lansbury in A Little Night Music, David Alan Grier, James Spader, Richard Thomas, and Kerry Washington in Race, Robin Williams in Weapons of Self-Destruction, Kristen Johnston in So Help Me God! and Cate Blanchett in A Streetcar Named Desire are among this month's highlights. Full Story New York Theater Listings, Tickets, News, Reviews, and more