WHAT IS IT ABOUT?
Artist Rafaël Rozendaal's gorgeous, color changing silhouette of two faces kissing each other, Much Better Than This, will be shown on Times Square's electronic billboards from 11:57 pm to midnight each night in February. This project is a part of Midnight Moment, a monthly presentation by The Times Square Advertising Coalition (TSAC) and Times Square Arts.
Rozendaal's moving image exists online at www.muchbetterthanthis.com and has been viewed by tens of millions of people around the world. The work is privately owned by art collector Almar van der Krogt, but will always remain publicly accessible on the web. A work that immediately resonates during the Valentine's Day season, Much Better Than This uses simple, powerful imagery to connect with viewers regardless of background, nationality, interests, or education.