Justin Moore hit Nashville with a ready-made image. He was that good kid from a small town with a rowdy heart of gold who just happened to be able to sing about it. Moore grew up in tiny Poyen, AR, working on his grandparents' cattle farm, having an archetypal American rural childhood. He started singing as early as two years old, and at eight he won a talent show at the local high school. He sang gospel songs in church but spent the rest of his time listening to country music, studying the genre inside and out, old and new country, all at once.