Ideas Men

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In our age of post-industrial multinational concept companies, creativity has become the new manufacturing industry. Ideas are made to order by office workers, recycled and packaged in glossy new covers. Everyone wants the idea, the concept, the format. They want it simple and they want it now. Books on creativity fill the commuter newsagent stalls, magazine articles ask where ideas come from, as if it's some sort of unattainable ability on the verge of extinction. At the centre of Ideas Men are two men, Mike Mullet and Liam Brady... working in their very own creativity department in a city based firm. They are under pressure to come up with a new idea and have more.