Theater News

Tony Awards Pop-Up Shop Will Return to the Paramount Hotel

Broadway fans will again have access to exclusive merchandise and experiences.

Editorial Staff
New York City
For the second year in a row, The Tony's will open a Tony Award Pop-Up Shop at the Paramount Hotel.
For a second year, the Tonys will open a pop-up shop at the Paramount Hotel.

The Tony Awards has announced that it will once again host the Tony Awards Pop-Up Shop at the the Paramount Hotel. The shop, featuring exclusive merchandise and experiences for Broadway fans from around the world, will be unveiled on April 2 and will remain open through the Tony Awards on June 7.

The store will offer Tony-branded T-shirts, mugs, hats, and umbrellas, as well as merchandise from this season's Broadway productions. Tony Awards memorabilia celebrating the last 69 years of the Awards will also be on display. Paramount Hotel is the official hotel partner of the Tonys.

"The Tony Awards Pop-Up Shop was a wonderful success last year, and we look forward to bringing back the experience for Broadway fans from around the world," said Charlotte St. Martin, executive director of the Broadway League, and Heather Hitchens, president of the American Theatre Wing.

The Tony Awards, which honor theater professionals for distinguished achievement on Broadway, has been broadcast on CBS since 1978. The awards are presented by the Broadway League and the American Theatre Wing. This year's ceremony will take place at Radio City Music Hall.