Ray Cullom, Charles Flateman, and Trish Santini
(Courtesy Innovators Forum)
Ray Cullom, Charles Flateman, and Trish Santini
(Courtesy Innovators Forum)
As part of Advertising Week in New York, The Innovators Forum: Transforming Theatre Through Experiential Marketing brought together 35 innovators in theatre marketing in the commercial and not for profit theatre sectors.

Among the participants was TheaterMania's CEO Gretchen Shugart, who participated in the panel "Managing the Message in the Age of Social Media," along with Damian Bazadona, President, Situation Interactive; and Trish Santini, External Relations Director, The Guthrie Theater.

The event featured a keynote by author Patricia Martin, and also included discussions and panels entitled "Understanding the Culture Consumer," with Josh Lesnick, President and CEO, Audience Rewards; Will Lester, Vice President, TRG Arts; Jim Royce, Director of Marketing and Communications and Sales, Center Theatre Group; and "Transitioning Patronage into Parnterships," with Ray Cullom, Managing Director, Long Wharf Theatre; Charles Flateman, Vice President of Marketing, The Shubert Organization; and Donna Walker-Kuhne, President, Walker International Communications Group.

Future efforts by the Forum will include data and tool-sharing, topical convenings, industry representation and advocacy, and assistance in professional development for marketers in all aspects of theatre.

For more information, visit innovatorsforum.nctf.org.