The Atlantic Theater Company has announced a new discount ticket initiative called Back20. Set to take effect during its upcoming 2013-14 season, each preview performance of a mainstage production will offer $20 tickets for the theater's two back rows of seats. Back20 tickets may be purchased online, by phone through OvationTix, or at the Atlantic Stage 2 box office (330 West 16th Street).
Atlantic Artistic Director Neil Pepe and Managing Director Jeffory Lawson released a statement commenting on the new initiative: "With our newly renovated theater nestled in with the beautiful homes on 20th Street, we want our neighbors, community, and theater-goers all across town to feel welcome to experience live theater in our intimate home. We're thrilled to offer these lower-priced tickets to make our productions even more accessible."