Broadway star Cheyenne Jackson and television personality Niecy Nash co-hosted the ceremony. The awards recognize the next "big things" in TV, music, film, print, and new media.
Other winners included the upcoming film Burlesque, starring Cher, Christina Aguilera, and Peter Gallagher; the TV series Archer; RuPaul; DJ Jesus Luz, comedian Michelle Collins, ice skater Johnny Weir, and singer Agnes. In addition, a special "AlwaysNextForever" award was given to choreographer and recording artist Paula Abdul.
Presenters and performers included Kelly Osbourne, Johnny Weir, Aisha Tyler, Jesus Luz, Ryan McPartlin, Alec Mapa, Snooki, Mike "The Situation" Sorrentino, Kristin Cavallari, RuPaul, Janice Dickinson, Perez Hilton, Candis Cayne, Lolene, Ross Matthews, Little Boots, Agnes, and Dan Black.
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