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Sylvia Gets a Tony

Sylvia Herscher expects a 'great night' on June 4, when she receives her Special Tony Award. Lynda Sturner hears about her legendary theatrical matchmaking and dreams that pan out.

By Lynda Sturner • Dec 31, 1969 • New York City
Sylvia Herscher, here with Marilyn Stasio
Sylvia Herscher, here with Marilyn Stasio
Sylvia Herscher, general manager, producer, publisher, agent, board member, and matchmaker to writers and composers, will receive a Special Tony Award on June 4. Starting as a production assistant for Jule Styne, she soon became his general manager. A William Morris agent in 1960, in 1966, she became head of the theater department of the Edward H. Morris Company, music publishers, and subsequently, head of the theater department of G. Schirmer. Among the many talents she worked with in her career were: Alexander Cohen, Jule Styne, Sidney Michaels, Muriel Resnick, Athol Fugard, William Gibson, Lee Adams, Charles Strouse, and Michael Bennett. Jerry Herman refers to her as the embodiment of all his leading ladies, "a woman who arranges things."

Her apartment was overflowing with congratulatory roses. She is indeed a much-loved member of the theatrical community. Here are excerpts from our conversation:

TheaterMania: When did you find out about the Tony?

Sylvia Herscher: I got a phone call and said, "Excuse me, I'll have to call you back." The man said, "Wait, I want to tell you about an award." I said, "That's very nice, but I'm in the middle of a meeting and will have to call you back in the morning." I hung up on him.

TM: You hung up on him?

Herscher: I got his number. I said that I would call back in the morning. I'm a lady. I called in the morning, and he told me--and that was fun. TM: Was it always theater?

Herscher: It was theater in high school, theater in college, out of college; it's been theater all the way, even today. TM: What is it in the theater that makes it so important to you?

Herscher: A wonderful place to lose myself, to make believe. My mother and father loved the theater. I got a lot of it from them. My mother had been an actress in the Yiddish Theater. There was a passion about theater around us. You absorb it.

TM: Tell me about some of your favorite people.

Herscher: I was Jule Styne's general manager. Did Mr. Wonderful, Will Success Spoil Rock Hunter?, Visit to a Small Planet, Say Darling.

TM: Was he tough to work for?

Herscher: He was the best thing that ever happened to me. Alexander Cohen introduced me. I became a production associate on Make a Wish and Pal Joey. I graduated to general manager. Charlie Baker, from the William Morris Agency, offered me a job, and within no time I was rolling. Eric Segal's Love Story was dedicated to me. I put together Dylan, Tchin Tchin, worked on Any Wednesday, The Blood Knot, Oh What a Lovely War, and Golden Boy. I was lured away by music publisher Edwin H. Morris to head the theater department. I started to work with Jerry Herman.



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