Viva Broadway has named Bianca Marroquin its first national ambassador. Created by The Broadway League, Viva Broadway is an audience-development partnership with the Hispanic community to help bridge the world of Broadway with Latino audiences around the country.
As the newly named national ambassador, Marroquin will participate in Broadway League and Viva Broadway events and publicity opportunities throughout the year. "I am so thrilled and honored to serve the Broadway community as the National Ambassador for Viva Broadway," said Marroquin in a statement. "No matter where my career may take me in the fields of television and music, when I'm on Broadway I always feel like I'm home... And I can't wait to get to work with the Viva Broadway initiative, so that Latinos throughout the country and beyond might share in the unique joy and excitement that only comes through the magic of experiencing live Broadway theater."
Marroquin began her stage career in Mexico City in productions including Beauty and the Beast, The Phantom of the Opera, and Chicago. She received five awards from the Mexican Critics Association, including New Revelation and Best Actress for her Spanish-language portrayal of Chicago's Roxie Hart. Marroquin's Broadway credits include The Pajama Game, In the Heights, and several stints in Chicago. She will return to Broadway's Chicago later this year.
The long-term initiative of Viva Broadway aims to increase awareness about Broadway while culturally enriching lives, bringing families together and building new careers in the theater.