Greenwald has been with the company since its inception in 1997, and formerly held the position of Creative Director/Broadcast and Copy. His new duties will include an expanded creative role throughout the agency.
In related news, SpotCo has announced that Ilene Rosen -- former Marketing Director at the Public Theater -- has been hired as the Director of Business Development. Some of SpotCo's current Broadway clients include In The Heights, Shrek, Billy Elliot, and reasons to be pretty.
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