Tom Greenwald Named SpotCo’s Executive Creative Director

Tom Greenwald, who wrote the book and lyrics to Andrew Lippa’s Off-Broadway musical John & Jen, has been promoted to Executive Creative Director at SpotCo, a leading advertising agency that handles numerous Broadway shows.

Greenwald has been with the company since its inception in 1997, and formerly held the position of Creative Director/Broadcast and Copy. His new duties will include an expanded creative role throughout the agency.

In related news, SpotCo has announced that Ilene Rosen — former Marketing Director at the Public Theater — has been hired as the Director of Business Development. Some of SpotCo’s current Broadway clients include In The Heights, Shrek, Billy Elliot, and reasons to be pretty.