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Come See Our Play. But Watch the Movie First.

From: New York Times, August 7, 2012
Erik Piepenburg • New York City
News item on an unusual marketing ploy by one of the shows in the 2012 FringeNYC.
From the article:
"film and theater production company One21 Collective is offering audiences the chance to see the prequel to the play "Men to Be Feared" before it comes to this year's New York International Fringe Festival. Just not onstage."

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