This year's edition, entitled On Your Marks…Get Set…Strip! will feature more than 100 of London's hottest male and female dancers, along with special guest celebrities.

As well as being an international sporting hero Cohen is behind The Ben Cohen Standup Foundation, the world's first foundation dedicated to raising awareness of the long-term, damaging effects of bullying, and funding those doing real-world work to stop it.

For more information, visit www.madtrust.org.uk.