Steve Martin Begrudgingly Promotes Bright Star on Jimmy Fallon

When you're promoting a Broadway show, the talk show circuit is a must. But when you're a legendary comedian like Steve Martin (cocreator of the new Broadway musical Bright Star), you've made enough late-night appearances to last a lifetime. So what do you do when you don't feel like making small-talk with Jimmy Fallon on live television? You sing a song about it.

Bright Star is now in performances at the Cort Theatre.