Gasping is a brilliantly funny satire on big business, the media and product exploitation. When Lockheart Industries begins selling designer air, this Perrier for the nostrils becomes the marketing phenomenon of the decade and millions are quickly made. But people start hoarding for a rainy day and oxygen supplies run low. The Third World is plundered, creating a greater divide between the haves and have-nots. Soon the world starts gasping and only the biggest suckers survive.