Set in the times of the early 1900s', the musical is partially about the Indian Territory becoming the state of Oklahoma. Curly is a stubborn cowboy who had trouble admitting his feelings to Laurey, as does she. They both love each other, but have much difficulty telling each other because of their stubborn behaviors and reputation. The story is also set around Ado Annie trying to choose between Will, who has strong feelings for her, and the peddler, who thinks he's a ladies' man and doesn't really want to marry her. Judd, Laurey and Aunt Eller's hired hand, tries to come between Laurey and Curly, because he is alone and has feelings for Laurey.